Countdown2030 Europe is beginning a project to test which messages best gain support for sexual and reproductive health & rights (SRHR) in overseas development assistance (ODA) in comparison to opposition attacks. Before we choose which messages to test we are commissioning external help for:
- A language analysis which will gather examples from Spain of both the opposition and our allies’ public messaging on specific topics related to SRHR in international cooperation (we will brief you further on them in private). This will analyse the language features in them that make them work (or not), and suggest ingredients from them that we should use when crafting the messages that will be tested in the next phase.
- 15 interviews with representatives of priority audiences (political decision makers, allied NGOs, etc) to get their perspective on the overall challenge, on the specific language used by the opposition and our allies, see if they have ideas for messaging to test, and understanding what evidence would convince them of more effective messaging.
To have more details on the requirements, expected deliverables, timeline and budget please read the terms of reference below, available in Spanish.